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SEO and AI visibility guides: diagnostics, not a content calendar

Searlixa Research · Search & AI Visibility · Updated · 4 min read · How we verify claims

These guides address the problems brands actually arrive with. Each one consolidates a question that was previously scattered across a dozen thin pages, because a buyer asking "why isn't my brand in ChatGPT" wants one complete answer, not twelve partial ones.

Quick answer

These guides address the problems brands actually arrive with. Each one consolidates a question that was previously scattered across a dozen thin pages.

A buyer asking "why isn’t my brand in ChatGPT" wants one complete answer, not twelve partial ones.

Key takeaways

  • 202 guide URLs became four. One buyer question was split across twelve of them.
  • Every guide is written so you can act without hiring anyone. The methods are published in full.
  • Diagnosis before spending. Three of the four are diagnostic rather than instructional.
  • More guides get added when there is a distinct question, not a keyword variant.
  • 1.74% of new pages reach the top ten within a year. That is why we deepen rather than publish.
  • Each one names its sources so you can check the reasoning rather than trust it.
My brand isn't in ChatGPT The three reasons, how to tell which one applies, and what fixes each. Missing from AI Overviews Trigger rates, the ranking link, and why position three is no longer enough. Organic traffic is down Separating AI displacement from ranking loss, which need opposite fixes. How to measure AI visibility Build a prompt set, sample it properly, and read a non-deterministic result.

Why there are four and not two hundred

The source page map for this site contained 202 guide URLs. One buyer question — "my brand does not appear in AI answers" — was split across twelve of them. Twelve pages competing for one intent means twelve weak pages instead of one strong one.

We merged them. More guides get added when there is a distinct question to answer, not when there is a keyword variant to cover.

Sources

Every figure on this page comes from one of the following. Where a claim is ours rather than a source’s, it carries an evidence label instead.

  1. Rankability — State of AI Search, 1,645 AI citation observations across 31 topics, 2026. Source for the 24.1% cross-platform overlap, the 73.5% ChatGPT exclusive citation rate, the 22.1% vs 8.7% first-100-words finding and the 43.3% vs 15.5% query-breadth finding. Independent study
  2. Ahrefs — new-page study, one million URLs first crawled September 2023, tracked twelve months. Source for the 1.74% top-ten figure, down from 5.7% in 2017. Independent study
  3. Searlixa sampling across client engagements. Any figure drawn from this carries an Observed label with its sample size and date. Our own

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Hand this page to an assistant and ask it to summarise or challenge the argument. If it gets something wrong about us, that is itself a useful finding.

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Every guide here is written so you can act without hiring anyone. If you would rather not run it yourself, that is what the audit is for.

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