01Leadership
Who runs Searlixa
Quick answer
Shrawan Swami founded Searlixa and is the named owner on every engagement. He has worked in search since 2013 and runs Searlixa from Jaipur, India, with a small team of specialists.
His sector depth is easiest to check on the work itself: twelve named medical and hospital engagements since 2018, from national hospital groups to single-practitioner clinics across India and Australia.
Key takeaways
- The founder sets strategy and signs off every report. Delivery is run by a team he trained.
- Jaipur, India. We deliver remotely across seven markets and hold no offices in them.
- In search since 2013, across in-house delivery, publishing and agency ownership.
- Twelve named client engagements you can look up yourself.
- He does the measurement. Prompt-set design and the recommendations that follow are not delegated.
- Contracted specialists handle technical delivery where an engagement needs it.
Founder
Shrawan Swami
Jaipur, Rajasthan, India · LinkedIn
Shrawan has worked in search since 2013, across in-house delivery, publishing and agency ownership, combining traditional SEO with answer engine and generative engine optimisation. Searlixa is the measurement-led practice built out of that work.
He runs the measurement on every engagement: the prompt set, the sampling, the coding and the recommendations that come out of it. Technical delivery is handled with contracted specialists where the work calls for it.
What he is accountable for
- The measurement. Prompt-set design, competitor sets, sampling cadence and the coding rules behind every number in your report.
- The recommendations. What to fix, in what order, and what not to bother with. Including the parts that reduce our scope.
- The engagement. Scope, reporting, and the commercial outcome. One name on the account, not a handover after the sales call.
- What gets published. Every claim on this site, and the evidence label attached to it.
How the work is delivered
Searlixa is a small team led by its founder, based in Jaipur, India. He sets the strategy on every engagement: the prompt set, the competitor set and the recommendations that follow. A delivery team executes against his documented method; specialists handle technical implementation where the work calls for it.
You are not handed to a salesperson after signing: the person who scoped your engagement is the person who checks its output. On an engagement of this size that is the point, not a limitation.
Where the experience shows
Twelve named medical and hospital engagements delivered by this team since 2018: hospital groups, oncology networks, IVF and fertility clinics, dermatology, urology and cosmetic surgery, in India and Australia.
They are named and linked so you can check them rather than take our word for it. That range matters more than any single name: a national hospital group and a single-practitioner clinic are different problems, and both have been run.
02Common questions
Questions about who runs this
Who runs Searlixa?
Shrawan Swami, founder, based in Jaipur, India. He has worked in search since 2013 and is the named owner on every engagement — he sets the strategy and verifies the output on every engagement.
How large is the team?
A trained delivery team, with the founder setting strategy and signing off every report. At our volume, claiming one person runs every account would not be true, and this site does not say things that are not true.
What sector experience do you have?
Twelve named medical and hospital engagements since 2018, from national hospital groups to single-practitioner clinics across India and Australia. They are named on the case studies page so you can check them.
Do you work with a team?
Yes. A small team of specialists handles technical implementation and delivery. The measurement itself — prompt sets, sampling, coding and recommendations — is run by the founder.
Who do I actually work with?
Him, for strategy and sign-off. Prompt-set design and the recommendations that follow are not delegated. Sampling and coding are run by the delivery team against his documented rules. A trained delivery team executes the work against his documented rules.
Where is Searlixa based?
Jaipur, Rajasthan, India. We deliver remotely across the markets we serve and hold no offices in them, which is why there is no local business markup or city pages on this site.