01Prior work
SEO and AI visibility work: twelve named engagements
Quick answer
Twelve named search and visibility engagements in the medical and hospital sector, delivered by this team since 2018, led by the founder who runs every Searlixa engagement.
They span national hospital groups to single-practitioner clinics, across India and Australia. Every one is named and linked, so you can check the work rather than take our word for it.
Key takeaways
- Twelve named engagements, all publicly verifiable.
- Range is the point. A national hospital group and a solo clinic are different problems, and both have been run.
- Sectors covered: multi-specialty hospitals, oncology networks, IVF and fertility, dermatology, urology, cosmetic surgery.
- Most of the value was delivered off-page, and most of these engagements are still running for exactly that reason.
- Two markets: India and Australia.
- No performance figures published, because this site tells buyers to distrust numbers without a documented baseline and we hold ourselves to that.
- Full write-ups follow once they carry a baseline, a timeframe and a stated scope.
The engagements
| Client | Sector | Scale |
|---|---|---|
| Apollo Hospitals | Multi-specialty hospital group | National network, India |
| HCG Oncology | Cancer care hospital network | Multi-site network |
| NU Hospitals | Multi-specialty hospital | Bangalore |
| Curls & Curves | Cosmetic surgery and hair restoration | Bangalore |
| Santhathi IVF | Fertility and IVF | Single clinic |
| Dr. Manisha Gynae & IVF | Gynaecology and fertility | Single clinic |
| Dr. Dileep Urocare | Urology | Single practice |
| Derma Plus Clinic | Dermatology | Single clinic |
| Pinhole IR | Specialist interventional procedure | Single practice |
| Dr. Kim Castelo Branco | Specialist practice | Australia |
| Dr. Sandeep Bafna | Specialist practice | Single practice |
| Dr. Satish Nair | Specialist practice | Single practice |
What the work involved
Across these engagements the pattern was consistent. Every one started with an audit. Some needed on-page work, some page speed, some technical SEO. But the majority of the value was delivered off-pagepitched editorial placement, outreach, directory and review work.
Most of these engagements are ongoing. Off-page work continues on all of them, because every new page launch needs its own separate cycle of outreach before anything cites it. That is not a one-off project; it is why the relationships have lasted.
Nothing here was bought. Every placement was pitched and earned on merit — the distinction is set out in full here, because in this category it decides whether the work survives a policy update.
Why the range matters
A national hospital group and a single-practitioner clinic are not the same job. One has multiple stakeholders, a compliance function, a content team and thousands of pages. The other has a practitioner, a receptionist and forty pages.
Both have been run, which means the approach scales down as well as up. That is harder to claim than a logo wall and more useful to a buyer trying to work out whether a firm fits their size.
This is also the basis for the healthcare page, which argues that providers win on operational questions rather than clinical explainers. That conclusion came out of this work.
Why there are no numbers here
This site tells buyers to distrust performance claims that arrive without a documented baseline, a timeframe and a stated scope. Making an exception for our own numbers would undo the argument on every other page.
When the write-ups are ready they will carry the baseline, the date range, what else changed in that period, the measurement method, a clear line between verified client data and modelled impact, and what did not work.
In the meantime
Read the worked example. It walks through an engagement stage by stage with the artefacts you receive at each point, using figures labelled Demo so nothing is invented for the clients named above.
02Common questions
Questions about prior work
What did the work actually involve?
Every engagement started with an audit. Some needed on-page work, some page speed, some technical SEO. The majority of the value was delivered off-page through pitched editorial placement, outreach and directory work. Most are still running.
What kind of work is this?
Search, visibility and authority work in the medical and hospital sector, delivered since 2018 by this team since 2018, led by the founder who runs every Searlixa engagement.
Why is the list mostly medical?
Because that is where the deepest sector work sits, from national hospital groups to single-specialty clinics. Other sector work exists and will be added here as it is written up.
Why are there no performance numbers?
This site tells buyers to distrust performance claims without a documented baseline, timeframe and scope. Making an exception for our own numbers would undo that. When the write-ups are ready they will carry all three.
Does the range matter more than the names?
Yes. A national hospital group and a single-practitioner clinic are different problems — different stakeholders, different compliance load, different scale. Both have been run.
What will a full case study include?
Named client with permission, the baseline and date range, what else changed in that period, the measurement method, a clear line between verified and modelled impact, and what did not work.
What can I read in the meantime?
The worked example, which walks through an engagement stage by stage with the artefacts you receive at each point. Its figures are labelled Demo so nothing is invented for the clients named here.