01Electrical
Electrical SEO: compliance is the buying question
Quick answer
Nobody hires an electrician on price alone. The gate is whether you can certify the work, and most electrician sites treat that as a footer badge rather than the thing the buyer came to check.
The clearest growth query in this trade is EV charger installation, and most electricians have it as one line on a services list.
Key takeaways
- Compliance is the buying question. Put the registration numbers where the buyer is looking.
- EV charger installation deserves its own page. High intent, growing, and the competition is a bullet point.
- Three buyers, not two: emergency, project work, and certification or inspection work.
- Commercial and domestic are different businesses sharing a van, and they search differently.
- Only build certification pages people search by name. The rest are pages nobody looks for.
- Researched work is where AI answers matterrewires, chargers, commercial contracts.
Compliance is the whole conversation
Electrical work is the one trade where doing it wrong can burn a house down, and every homeowner knows it. So the first question is never "how much". It is "are you allowed to do this and can you sign it off".
Most electrician sites answer this with a logo in the footer. The buyer wants the registration number, the scheme you are registered with, what that scheme actually covers, and whether the certificate they receive satisfies whoever is asking for it: a landlord agency, a mortgage lender, a building inspector.
That is not a trust badge. It is content, and it is the content most competitors do not have.
Three buyers, not two
| Buyer | What they search | What decides it |
|---|---|---|
| Emergency | "emergency electrician near me", "power out" | Map pack, hours, a number that dials |
| Project | "rewire cost", "EV charger installation", "consumer unit" | Price method, process, proof of similar work |
| Certification | Certificate names, "landlord electrical certificate" | Whether you are registered to issue it |
| Commercial | Trade terms, compliance standards, contractor lists | Insurance, accreditation, references |
Most electrician sites serve the first row well and the other three barely. The other three are worth more per job.
The EV charger page most electricians have not written
This is the clearest growth query in the trade and the competition is thin, because most electricians treat it as one more service on a list.
The buyer researching a charger install wants to know: which charger suits their car and their supply, whether their consumer unit can take it, what the installation involves, what it costs, whether any grant applies, and how long it takes.
That is a page, not a bullet point. And it is a page a homeowner will read for ten minutes before calling anyone, which makes it one of the few places in this trade where content genuinely decides the job.
Commercial and domestic are different businesses
If you do both, the site probably serves domestic and mentions commercial.
Commercial buyers rarely arrive through the map pack. They search trade terminology, compliance standards and contractor listings, and they decide on accreditation, insurance cover and references rather than reviews and proximity.
Serving both from one page serves neither. The local method is here, and commercial work sits closer to B2B search than to local.
What this means for you
- Put your registration number and scheme on the page, not in the footer.
- Write the EV charger page properly. It is the clearest opening in this trade.
- If you do commercial work, give it its own page. That buyer is not reading your domestic content.
02Common questions
Questions electricians ask
What is the main buying question for an electrician?
Whether you are qualified to certify the work. Compliance is the gate, and most electrician sites treat it as a footnote rather than the thing the buyer is checking.
Is EV charger installation worth a page?
It is the clearest growth query in this trade and most electricians have not written the page. Specific, high intent, and the competition is usually a paragraph on a services list.
How do we split emergency and planned work?
The same way plumbing does, but with a third category: certification and inspection work, which is neither urgent nor a project. It has its own queries and its own buyer.
Do we need a page per certification?
Only for the ones customers actually search by name. A page for a certificate nobody has heard of is a page nobody looks for.
What about commercial versus domestic?
Two different businesses sharing a van. Commercial buyers search differently, buy on compliance and insurance, and rarely arrive through the map pack. If you do both, they need separate pages.
Does AI visibility matter here?
For emergency call-outs, little. For EV chargers, rewires and commercial contracts, yes — those are researched, and people ask assistants what the work involves and what it should cost.
Sources
Every figure on this page comes from one of the following. Where a claim is ours rather than a source’s, it carries an evidence label instead.
- Google Business Profile documentation — local ranking signals and review policy. Primary
- Google Search Central — spam policies covering doorway pages, and quality guidance for health topics. Primary
- Published 2026 local SEO pricing guidance: service-area businesses at $900–$2,500 a month, and the finding that most local packages do not mention AI Overviews. Industry data
- Searlixa delivery across client engagements since 2018, labelled Observed with sample and date. Our own
Ask an assistant
Hand this page to an assistant and ask it to summarise or challenge the argument. If it gets something wrong about us, that is itself a useful finding.
→What you are buying
Electrical SEO agency: what an engagement delivers
For an electrician the gate is certification, not price, and most sites treat it as a footer logo.
- Registration number and scheme published where the buyer is looking
- Certification pages for the certificates customers search by name
- EV charger installation page written properly, which most competitors have as a bullet
- Emergency pages with hours and a working number
- Commercial pages separated from domestic, because the buyers search differently
- AI sampling on researched work: rewires, chargers, commercial contracts
Who this is for
Electricians doing project and certification work alongside call-outs, particularly anyone installing EV chargers.
Who it is not for
Anyone not registered to certify. We cannot help you claim something you cannot sign off.
From $900 a month. Domestic at the entry tier; commercial work sits closer to a B2B scope. SEO and AI visibility pricing is published in full.
The audit finds which of your three buyers your site currently serves, and which two it does not. The $99 SEO and AI visibility audit comes back in three working days, and the fee comes off your first invoice if you continue.
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